Tag Archives for: engagement

Brand Advocates Are Hot Again [INFOGRAPHIC]

Part One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective [...]


Content Marketing is the New Social.

I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been [...]


It’s Just a Matter of Time

I’m one of those people who needs to have the latest and greatest right away. So, when Facebook introduced Timeline, its much-anticipated massive overhaul to user profiles (think curated digital [...]


Engaging Strategies

With 2011 rapidly coming to a close, the year-end wrap-ups and 2012 forecasts are starting to roll in. In Ad Age, PR pros cited engagement as the key goal for 2012, as brands – and their agencies [...]


“Game”-ify your Business Intelligence

At the heart of any good gamification platform, there lies a single truth … reward and incent the most important behaviors if you want to properly engage with your customer base. Unfortunately, [...]


Get the Message

A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the [...]


#neverforget – How could we?

This weekend, The New York Times reported that in the days leading up to the 10th anniversary of 9/11, #neverforget was one of the top trending hashtags, and according to social media analytics firm, [...]


Content is like an onion…and onions stink.

The words came across the telephone to me in a one-two punch.  The punches weren’t aimed at me.  Rather, I was getting to review the bout on tape delay.  It was being shared with me by a [...]


Redefining Engagement for the Social Web

Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great examples of how classic engagement was [...]


The People Channel

One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content [...]