engagement

Tag Archives for: engagement

Seven Resolutions for Creating Your Social Content Calendar

  Share this news. Re-tweet this great testimonial. Pin our new infographic. Instagram our brilliant creative. Promote our contest. Get them to like us – really, really like us. It’s [...]

 

Finding the Hidden Gems in Social Engagement

  With holiday shopping in full swing, it’s all about the great find – that hidden gem that speaks to you and more importantly, to the lucky ones on the receiving end. And that was my [...]

 

2012 State of Online Branded Communities Study is here!

  ComBlu’ s fourth annual study, State of Online Branded Communities, offers a view of how some of the biggest and most respected brands approach online community and integrate it within [...]

 

2012 State of Online Branded Communities Study – SNEAK PEEK!

It is Tuesday, November 6, 2012 and I know the burning question on everyone’s minds today: How did the top US brands stack up in Year 4 of ComBlu’s State of Online Branded Communities study? Yes, [...]

 

The future of marketing: All roads lead to Rome

  On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference [...]

 

Will you invite Google to your next party?

Admit it: Google+ is a ghost town. After the initial hoopla, how often did you log in? If you were like most of us, the answer is hardly ever. Clearly, the giant’s attempt to be part of our daily [...]

 

Five Worst Practices in Online Branded Communities

  Each fall, ComBlu releases its annual “State of Online Branded Communities” report. Every summer, our researchers join about 250 communities and score them using a best practices [...]

 

Brand Advocacy Redux

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a [...]

 

The Social Side of the Olympics

My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of [...]

 

The Paradox of Big Data

  Recently Gartner predicted that by 2017, marketing’s technology spend will exceed that of IT’s within the business enterprise. According to Gartner, 2011 B2B and B2C marketing budgets as [...]