#neverforget – How could we?

This weekend, The New York Times reported that in the days leading up to the 10th anniversary of 9/11, #neverforget was one of the top trending hashtags, and according to social media analytics firm, Trendrr, tweets on the topic exceeded 3 million on Sunday alone....

Content is like an onion…and onions stink.

The words came across the telephone to me in a one-two punch.  The punches weren’t aimed at me.  Rather, I was getting to review the bout on tape delay.  It was being shared with me by a colleague who’d been in the boxing match and gotten a bit bloodied in the...

Redefining Engagement for the Social Web

Traditionally, engagement is measured with consumption being the primary activity: watching TV, listening to the radio and reading newspapers are all great examples of how classic engagement was easily transitioned to the social Web via YouTube, podcasts and blogs....

The People Channel

One of the chapters in our new eBook, Content Supply Chain, deals with building a diverse mix of content amplification channels. Paid, Owned, mass social and earned media all play a role in content channel strategy. Today the definition of earned media has expanded to...

Content is a Strategy

Content is a topic of growing interest to many organizations. ComBlu recently analyzed hundreds of conversations about content (many from the Top 42 Content Marketing Blogs compiled by Junta42 this year) and noticed some interesting trends: · Content is definitely a...