engagement

Tag Archives for: engagement

Community by any other definition……

Lately, I have been having a lot of conversations with people about “community”. Like many words or concepts in today’s social marketing environment, community means different things to [...]

 

Digesting a Day’s Worth of Marketing Insights

  We all face it – the ongoing challenge to stay on top of “what’s new, what’s next.” Even with a host of tech-enabled tools to help aggregate relevant material, there always seems to [...]

 

The FTC and You

Are you sifting through the new FTC compliance rules for social engagement and trying to figure out what it all means? Really it is all about common sense. If you think about it, the rules are simply [...]

 

The Dos and Don’ts of a Successful Online Community

The secret sauce of a successful online community isn’t a big mystery waiting to be revealed. For the last four years, we have been digging into the nitty-gritty detail of hundreds of branded [...]

 

Let Me In!

  Remember the Heinz Ketchup commercial with Carly Simon touting the virtues of anticipation along with images of ketchup with the taste that’s worth the wait? I’m reminded of that right [...]

 

Social Objects—The Next Objects of Our Affection?

While attending WOMMfest in Chicago last week, I had the opportunity to sit in on Hugh MacLeod’s session on Social Objects. Hugh is a really interesting guy and compelling speaker. He is a [...]

 

Listen Up!

A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it [...]

 

The Social Side of Sundance

  “Take me with you.” If I could fit my friends, family and colleagues in my suitcase, I would, but to avoid exorbitant fees for overweight luggage, I rely instead on my favorite social [...]

 

And now a word from our members

There are a lot of blogs on social marketing, social media and word of mouth today and like bellybuttons, everyone has an opinion. Here is the thing that has bugged me for nearly the last two years [...]

 

Social Media Butler

The Sunday CBS Evening News featured a new service being offered to guests at the posh Madison Hotel in Washington, DC– a social media butler. The social media butler is being offered as part of a [...]