digital marketing

Tag Archives for: digital marketing

Give Us Great Tools…and Data Too!

With 2014 being the year of “big data,” hopefully 2015 will be the year where we start using that data as part of our decision making process when creating and executing plans to connect with our [...]


The Convergence of Content Strategy and Technology

As more and more brands come to the see the importance of a Content Marketing Strategy, and put money and resources into developing that strategy, the question becomes "Now what?" The development of [...]


The Need for Topic Modeling

  At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in [...]


When Will They Learn?

It is a good thing that we are still surprised to read certain stories or hear of certain actions, and my most recent surprise was reading that Samsung was fined for paying people to specifically [...]


The continued-but narrowing-Digital Divide

In a recent Marketing Profs post, some interesting information came to light. Namely, how important content is to the purchase process. This shouldn’t be a surprise to anyone, but instead of [...]


WOMM-U 2013: Building a Social Dashboard

I had the pleasure of speaking at a WOMMA event this past week, so I invited my friend and client Charlie Treadwell of Cisco to join me in an interactive session that covered a step-by-step process [...]


The future of marketing: All roads lead to Rome

  On October 18th, I-COM, The International Conference for Online Measurement held its 2012 Global Summit. This is important because I-COM is probably the most important marketing conference [...]