by Jennifer Voisard | Sep 15, 2015 | Content
I spent last week alongside 3,499 of my peers from 50 countries at the biggest content marketing event of the year: Content Marketing World. It was my first time attending and first time in Cleveland, Ohio. My colleague Cheryl and I were able to cross a few things off...
by Jennifer Voisard | Sep 1, 2015 | Content
Are you involved in any “digital transformation” initiatives at your company? Chances are the answer is ‘yes.’ Are you evolving your digital ecosystem, considering a personalization model, mapping your customer journeys, reorganizing your marketing department to...
by Cheryl Treleaven | Aug 11, 2015 | Content
It’s that time of year. Despite the humid August weather, the kids are prepping to head back to class. And so are many of us as the fall conference season kicks off. For marketing pros, digital and social leaders, and content strategists, there are lots of...
by Cheryl Treleaven | Jul 14, 2015 | Content
Does the marketing world really need another content marketing tool? This was a hotly debated issue at the recent Social Media Strategies Conference in Chicago. Pam Didner, formerly responsible for worldwide social media and content marketing at Intel, had a strong...
by Cheryl Treleaven | Jun 30, 2015 | Content
Today, brands have a big mission for content. As part of the steering committee for a Forbes study called, “Publish or Perish”, we had the opportunity to survey over 300 CMOs and interview another 15 about the role content plays in meeting their business objectives....
