Tag Archives for: content

Content By Any Other Name…

What do you learn when you visit nearly 100 support portals or public knowledge bases (KB) in a short period of time? Here are five observations from just such a recent journey that I took as part of [...]


WOMMnext = TERMSnext

The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new [...]


The Power of Visual Content

If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts and stories than [...]


When your brand is an ingredient… …your content strategy needs to reflect that

Ingredient branding is one of the core principles of B2B marketing for those companies whose products are a component of other products. It differentiates the product offerings and establishes [...]


Creating Content for the Tech Buyer

Recently TechTarget summarized the implications of a study conducted by SolarWinds that looked at the “Evolving Role of IT.” Not surprisingly the data shows that nine out of 10 IT professionals [...]


Quality Content Diet

It sometimes seems that you can’t attend a meeting without someone making a joke about “feeding the content beast.” Lately, I have been thinking a lot about the need for the beast to have a [...]


Go Fish

Everyone is a buzz about digital story telling these days and its gain in popularity makes sense. Stories are the fabric of our history. They can be verbal, written, a song, a painting, a photograph, [...]


What’s Trending?

Content marketing, location base marketing, mobile, Big Data and analytics, cloud computing, community engagement, emerging CMO-CIO partnership—which topic will dominate the media buzz in 2014? [...]


Video Is Essential

Sometimes it seems that a solid video strategy is a little like Big Foot. People claim to have seen them, but the evidence can be hard to produce. Like tracks or tufts of fur, people have videos and [...]


WOMMA Summit Tidbits

  The ComBlu contingent just got back from WOMMA’s annual confab, which I always find interesting and inspiring. To me one of the biggest values of attending conferences is gleaning little [...]