by Cheryl Treleaven | Oct 25, 2016 | Content
If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons contribute to this: The sheer magnitude of taking on personalization is...
by Pam Flores | Jul 26, 2016 | Thought Leadership
Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last couple of years. Client’s needs have changed, publications and media...
by Cheryl Treleaven | Jul 13, 2016 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured in FPS’ newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought leadership programs. A...
by Cheryl Treleaven | Jun 14, 2016 | Content
When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the shared vision of most. These same CMOs did not have as much clarity,...
by Cheryl Treleaven | Jun 7, 2016 | Content
Everyone has that one friend who is always so put together – and they make it look easy. In reality, that well turned-out friend works out faithfully at 5 am, after getting 8 hours of sleep, eating clean, and drinking 64 oz of water daily. Annoying– maybe....
