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Two Part Series: Social Business Readiness

  As I mentioned in a previous post, ComBlu is analyzing the state of social marketing in large corporations. One thing that is clear at this juncture is that whole industries have yet to do [...]

 

Engagement is just another word

  At the end of last year, we were invited by the CMO of a very huge retailer to tout our wares. Our dog-and-pony very quickly turned into a conversation with a lot of probing and debate. At [...]

 

Is it really good or only relatively good?

  I sometimes feel like Diogenes searching for an honest man. Only I’m looking for an honest benchmark. What’s that? A yard stick for social marketing performance that tells me if a program [...]

 

Somebody get Bill Ford to read this

Ford Motor company’s biggest competitive marketing weapon is a doddering 100 year old.  Actually it is about 100,000 doddering 100 year olds. The other day I went to a meeting and the person I [...]

 

Lots of Bricks; No Building

Last year, on AMC’s cult favorite, Mad Men, creative director, Don Draper, was talking about a pitch the agency was making for American Airlines. He basically summed up the effort as having “lots [...]

 

Do you know your customers as well as they know you?

I had a conversation recently that brought up this interesting question. Since I can’t stop thinking about it, here we go. Brands continue to take the plunge into the ocean of transparency and [...]

 

What’s in a promise?

I recall visiting a carnival when I was a kid, maybe 11 or 12.  Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget.  Walk through the [...]

 

The Right Advocate at the Right Time

Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right [...]

 

Fuzzy Math

This is going to be a short and sweet blog post, so relax.  You’ll get through it in 30 seconds. Today Brand Week posted an article titled ‘45% of CMO’s See Agencies as a Time Suck’.  [...]

 

Cause and effect

  I had dinner last night with an economist formerly who is also a friend of mine and with whom I used to race bicycles.  Years ago, we were both track racers (riding in a velodrome with a [...]