Content By Any Other Name…

What do you learn when you visit nearly 100 support portals or public knowledge bases (KB) in a short period of time? Here are five observations from just such a recent journey that I took as part of a research project. The experience mostly sucks. My gut tells me...

WOMMnext = TERMSnext

The WOMMnext conference, sponsored by the Word of Mouth Marketing Association (WOMMA), focused on what’s next in WOM. It had four tracks that concentrated on: new research, new platforms, new disciplines and new content. Because I was asked to introduce several...

The Power of Visual Content

If you are feeling like you are drowning in content, it’s because you are! The world’s information is currently doubling every two years, giving us access to more data, facts and stories than ever before. And, thanks to our smartphones, tablets and the Internet, we...

Creating Content for the Tech Buyer

Recently TechTarget summarized the implications of a study conducted by SolarWinds that looked at the “Evolving Role of IT.” Not surprisingly the data shows that nine out of 10 IT professionals agree that an increasingly complex infrastructure has affected their roles...