content supply chain

Tag Archives for: content supply chain

Keep Your Content Marketing on Target

Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer [...]


Elements of Association Content Strategy

Content, content everywhere but not a strategy in sight! OK, maybe content would not have made it into the final draft of The Rime of the Ancient Mariner, but the sentiment is true.  Associations [...]


Content Delivers Value to Associations

Earlier this week I announced that ComBlu had published a new eBook: Taming the Content Vortex.  The eBook was developed to help associations overcome some of the barriers to adopting a content [...]


Content Strategy is Vital to Associations

Association managers have a pretty tough job. Not only do they have to run a business, but they are also running a membership organization. Sometimes the different sides of the association have [...]


Everything Changes in an Instant

  It certainly was a wake-up call for me last month when Facebook announced that it was acquiring the photo-sharing app Instagram for $1 billion. The jaw-dropping payout was buzzed about [...]


Crossing the social chasm

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the [...]