by Jennifer Voisard | Dec 8, 2016 | Content
This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the minds of our readers: thought leadership, digital transformation,...
by Cheryl Treleaven | Oct 25, 2016 | Content
If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons contribute to this: The sheer magnitude of taking on personalization is...
by Cheryl Treleaven | Aug 9, 2016 | Thought Leadership
Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the explosion of omni-channel options, the fundamental building blocks have remained constant. What...
by Cheryl Treleaven | Jul 13, 2016 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured in FPS’ newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content strategy, influencer marketing and thought leadership programs. A...
by Cheryl Treleaven | Jun 14, 2016 | Content
When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the shared vision of most. These same CMOs did not have as much clarity,...
