by Cheryl Treleaven | Apr 18, 2017 | Content
This post was originally written by ComBlu’s Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX. BCA was formed to help companies evaluate their organizational and operational...
by Cheryl Treleaven | Oct 25, 2016 | Content
If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons contribute to this: The sheer magnitude of taking on personalization is...
by Cheryl Treleaven | Jun 14, 2016 | Content
When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the shared vision of most. These same CMOs did not have as much clarity,...
by Cheryl Treleaven | Apr 25, 2016 | Content
90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales cycles and deepen affinity. By definition, content...