Content personalization

Tag Archives for: Content personalization

Part 1: Getting started with content personalisation

This post was originally written by ComBlu's Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX.  BCA was formed to [...]

 

Press Pause: Getting Ready for Content Personalization

If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons [...]

 

The CMO’s Guide to Personalization

When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the [...]

 

Pre-Personalization Is a Thing: Part Two

90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales [...]