content marketing

Tag Archives for: content marketing

Five Worst Practices in Online Branded Communities

  Each fall, ComBlu releases its annual “State of Online Branded Communities” report. Every summer, our researchers join about 250 communities and score them using a best practices [...]

 

A Thumbs Up is A Terrible Thing to Waste….

Considering that South by Southwest® (SXSW®) is the “premier destination for discovery,” why wouldn’t ComBlu be first in line to participate in this cultivating event? That’s why we have [...]

 

Social Marketing’s innovation curve: What lies ahead.

By now, everyone has seen this Infographic.  Yes, it is complex and confusing and it should give you a headache. The tools to manage and measure activity on a socially enabled web today are [...]

 

Three New Tools to Help Brands Share their Stories

  Logging in. Linking In. Checking in. Pinning. Posting. For a social media marketer, it can be oh-so-exhausting. But, like a good social media doobie, you do it every day: Leverage your social [...]

 

Return on Content

Delivering content at the right place and the right time along the decision journey is the goal of most content marketing programs. Content is a consumable and shareable asset that has a different [...]

 

Introduction to Building a Content Analytics Dashboard

Content Marketing is a hot topic. Everyone wants to know how they can deliver and amplify great content that their customers will engage with. Here at ComBlu, we’ve analyzed why marketers need to [...]

 

Content Marketing is the New Social.

I’ve seen the above headline a few places now and at first I sort of scoffed; after all, content marketing has been an accepted marketing practice for decades. In fact, some believe it’s been [...]