Taming the Content Vortex

Anyone who works with content will instantly get the title of this blog. Managing an organization’s content can make you feel like you are standing in the midst of a vortex: a swirl of demands, authors and topics that draws everything into its path, assuming all of...

Community Content: Primed for Improvement

As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research in this area always focuses on two objectives: uncovering emerging...

The Need for Topic Modeling

  At ComBlu, part of our approach to content strategy includes an insights process involving a deep dive on topics. One interesting trend I have noticed in the last six months is an increase in the number of clients certain they know the topics in high demand....