community

Tag Archives for: community

Community Content: Primed for Improvement

As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying communities – again! Our research [...]

 

Coffee Talk: Boosting Community Engagement

This morning, I met up with a couple of industry friends to kick around a few ideas on how to take a venerable community to a new level of engagement. Like many folks in the tech space, their [...]

 

Customer Service in the Social Sphere: Addressing Negative Tweets

Earlier this month, my colleague Colleen wrote a very interesting post on the Topography of Twitter Networks that laid out the six network types on Twitter and explained how each network has a [...]

 

Bringing Summer Fun to Community Engagement

After the longest winter ever, summer has finally arrived! Depending on the type of community you are managing, the summer months – and their natural distractions – could have a very real impact [...]

 

Topography of Twitter Networks

Understanding how to leverage Twitter for your brand or organization is a challenge. With over 250 million active users Twitter can feel like a giant social universe that is hard to navigate. In [...]

 

When your brand is an ingredient… …your content strategy needs to reflect that

Ingredient branding is one of the core principles of B2B marketing for those companies whose products are a component of other products. It differentiates the product offerings and establishes [...]

 

Managing The Torrent

Click the image above to view the full infographic. At a recent industry event, marketers from both B2B and B2C brands were in heated discussions about the complexity and [...]

 

Go Fish

Everyone is a buzz about digital story telling these days and its gain in popularity makes sense. Stories are the fabric of our history. They can be verbal, written, a song, a painting, a photograph, [...]

 

The confluence of conversation, content and community

There is an adage in business that you can have any two out of three deliverables when contracting for a product or service: Quality, Price or Speed—but you only get two. No matter how you [...]

 

What’s on Your Community Platform Roadmap?

In my last blog post, “Effective Community Managers – Do You Have What It Takes,” I talked about traits that help make a community manager successful. In this blog, I want to address the [...]