Socialympics 2012

As my colleague, Pam Flores, wrote a few weeks ago, many have dubbed the 2012 Olympic Games the Socailympics. Why? Because social media will be as prevalent at the 2012 games as bad blazers and white pants. (Really, don’t get me started.) Currently, Facebook has about...

The Social Side of the Olympics

My entire life I have been an Olympic Games junkie. No matter if it was the Summer or Winter Games, I found myself counting down the days until the opening ceremonies, and would then watch as much of the competitions, athlete personal interest stories, and news from...

A Community to Remember

  Here on Lumenatti, my colleagues and I spend a lot of time talking about community – how it’s defined and structured, how community members are encouraged to engage with their hosts (brands) and each other, and how to measure the impact of those communities. On...

Spring into community

  Cheers to spring. It means gardening, baseball, sunshine, barbeques and the promise of summer. It also means that ComBlu is busy gearing up for the 2012 State of Online Branded Communities Study. It is hard to believe that we have been on this journey for four...

The Social Hops of a Family Trauma

When people ask about my holidays, I tell few people the truth. If they know me well, then they followed my time between Thanksgiving and the New Year on Facebook or through good old fashioned face-to-face communication and email. It all started the day after...