by Cheryl Treleaven | Nov 20, 2012 | Community, Content
My family are board game fanatics, wit “Catch Phrase” being a favorite. I constantly hear phrases that I think would be good for a professional version of the game. This happened a lot last week at The Word of Mouth Marketing Association’s (WOMMA) annual...
by Jennifer Voisard | Nov 6, 2012 | Community, Thought Leadership
It is Tuesday, November 6, 2012 and I know the burning question on everyone’s minds today: How did the top US brands stack up in Year 4 of ComBlu’s State of Online Branded Communities study? Yes, folks, it is that time of year again when we uncover the top performing...
by Jennifer Voisard | Oct 10, 2012 | Community, Content
Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends and themes and determine where advocates impact the buyer’s decision...
by Steve Hershberger | Sep 24, 2012 | Community
If you’ve never heard the term “’The Internet of Things’, you’d better look it up. You see, it is IoT that is blurring the lines between our physical world and the digital world even as you read this. As the video I link to points out, the planet is growing a...
by Brian Costea | Aug 28, 2012 | Community
In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product. However, if you are someone that is just dipping their toe in the water (or is on a limited marketing budget), one of the best...