Catch Phrases from the 2012 WOMMA Summit

  My family are board game fanatics, wit “Catch Phrase” being a favorite. I constantly hear phrases that I think would be good for a professional version of the game. This happened a lot last week at The Word of Mouth Marketing Association’s (WOMMA) annual...

The State of Brand Advocacy Marketing

Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends and themes and determine where advocates impact the buyer’s decision...

Top Free Social Networking Software

In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product.  However, if you are someone that is just dipping their toe in the water (or is on a limited marketing budget), one of the best...