by Colleen Nolan | May 7, 2013 | Community
Last week I was talking with a client about a new community they will be rolling out and their need for a community manager. The conversation went like so many do: “Does this really need to be a full-time person? Can’t someone already on our team take this over?” And,...
by Cheryl Treleaven | Apr 30, 2013 | Community, Content
Okay, it is April. But for the Barclaycard Ring team, this month marked the one-year anniversary since launching its radical “crowd-sourced” credit card. From inception, the Ring’s value proposition centered on creating an experience with cardmembers that was simple,...
by Steve Hershberger | Mar 6, 2013 | Community
When watching from the couch, TV looks, well…easy. I have come to learn that hosting a web-based interview-format show is anything but easy. There is a lot that goes into doing it well. While I doubt that I will ever get called up the the majors and host a network...
by Jennifer Voisard | Dec 31, 2012 | Community, Content, Thought Leadership
On behalf of my fellow Lumenatti bloggers I would like to say thank you for reading our thoughts and musings on all things social. Looking back, we had a lot to say over the last twelve months! 2012 was the year of content, brand advocates, community,...
by Cheryl Treleaven | Nov 26, 2012 | Community
With holiday shopping in full swing, it’s all about the great find – that hidden gem that speaks to you and more importantly, to the lucky ones on the receiving end. And that was my mission in scouring the pages and pages of research in Comblu’s 2012 study – to...