Tag Archives for: community

Measuring Social Media is dangerous.

This blog post is the first of a three part series in which I am going to attempt in deconstructing the hype of social measurement and give some guidance on what you may want to focus on and why if [...]


Hot off the presses! Second Annual “State of Online Branded Communities” Report

  Social marketing is growing up. If I had to pick the single biggest takeaway from ComBlu’s second annual “State of Online Branded Communities” study, it’s that far more top brands are [...]


A community for everyone is really a community for no one

I have an acquaintance who is in a wheel chair.  He was a former top ranked cyclist who had a severe accident that put him there.  Recently I ran into him and asked how it was going. His response [...]


A fine lad, indeed

  My mom just turned 88 and is more tech-savvy than most of her contemporaries. She’s a whiz at on-line research and shopping, and has a slew on blogs she looks at regularly. (Don’t ask [...]


Blago Blast!

I have a friend who started his career almost 30 years ago as a journalist. Today, he is a PR professional who isn’t quite convinced that the world of journalism and marketing has been [...]


This cupcake sucks!

I love cupcakes and gleefully embraced the cupcake phase over the last few years. I sought out the best in my home town of Chicago and tried many places and many different kinds of cupcakes. A [...]


Social’s Morning After

Like any good party, there is a period of anticipation, which then leads to excitement and if it’s really a good fling, exuberance (sometimes irrational) which can last till the wee hours, which [...]


Flying kites

I love watching kites skip across the sky. The dips and turns delivered by the wind are both unpredictable and inevitable. One of the most interesting phenomenon about kites is that they can catch [...]


Spamming Social Marketing

Many years ago, I was at a technology conference held in Burlingame, California.  One of the panel discussions was on Spam email.  This was in 1996, so Spam wasn’t all that prevalent and frankly [...]


True drivers of community

A little girl drowned about a week ago near my weekend home. Sadly, her body has still not surfaced and the massive outpouring of help and support is the true meaning of community. While most are [...]