by Brenda Todd | Nov 6, 2013 | Community
In my last blog post, “Effective Community Managers – Do You Have What It Takes,” I talked about traits that help make a community manager successful. In this blog, I want to address the technology side of the equation. Community managers not only need a specialized...
by Cheryl Treleaven | Oct 2, 2013 | Community
According to Ed Keller, CEO of Keller Fay Group, all media is social and offline word-of-mouth (WOM) is just as important as its online counterpart. This distinction is missed by many social/digital marketers, much to their detriment. How a product or service is...
by Brenda Todd | Sep 5, 2013 | Community
While reading through my Facebook newsfeed recently, a post from WOMMA caught my eye. It said: “FILL IN THE BLANK: A skill or trait that all Community Managers should have is ____________.” Having served as a community manager for several of my clients’ programs over...
by Cheryl Treleaven | Aug 1, 2013 | Community
From MySpace is the main place to “what’s MySpace?” illustrates how rapidly social media has evolved. Not only do network sites come and go, but the technology to share information and connections has also grown exponentially. As brands and individuals engage in...
by Brian Costea | Jul 24, 2013 | Community, Content
Recently, I attended a conference and heard a speaker say that you should only have two metrics on a dashboard; the rest is just white noise distracting you from the true story of your program. In theory, this is an interesting concept and I agree that a top-level...
