Without fail, my New Year’s resolutions are always the same: get fit, quit smoking and get out of debt. But this year, I’ve added a new one to my list: stop oversharing.
Let me [...]
It is truly hard to believe that with this post, there are only five days left until Christmas! For the last couple of years, the month of December seems to fly by faster and faster for me and there [...]
“It might be a distraction.” “It is more of a social tool than something that will benefit the company.” Enough! The arguments against employee social networks are as out-of-date as Myspace. [...]
With 2011 rapidly coming to a close, the year-end wrap-ups and 2012 forecasts are starting to roll in. In Ad Age, PR pros cited engagement as the key goal for 2012, as brands – and their agencies [...]
2011 may be remembered as the year that WOMMA grew into adulthood. For some of us, we can recall the formative first couple of years of WOMMA; the years we as an association and its [...]
It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same [...]
A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the [...]
A simplified approach to segmentation.
Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in [...]
This weekend, The New York Times reported that in the days leading up to the 10th anniversary of 9/11, #neverforget was one of the top trending hashtags, and according to social media analytics firm, [...]
As I helped my daughters prepare to go back to school, I couldn’t stop thinking about how different school is for my kids than it was for me. Even the preparation has changed so much! Items I [...]
