by Peter Duckler | Oct 27, 2011 | Community
It’s hard to believe that we still need to make the case for social. Perhaps since we live it and breathe it every day, we just assume that our clients and prospects are all on the same page. Not necessarily. Just this morning, a client put me on the spot and...
by Colleen Nolan | Oct 11, 2011 | Community
A few days ago, I attended the funeral of a dear friend’s father. The funeral was held at a church I do not attend in a community about 30 minutes from my home. Before the service began, the members of the church engaged in traditions for their religious community...
by Jennifer Voisard | Oct 7, 2011 | Community
A simplified approach to segmentation. Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in this space comparing historical data to emerging trends. However, we...
by Cheryl Treleaven | Sep 13, 2011 | Community
This weekend, The New York Times reported that in the days leading up to the 10th anniversary of 9/11, #neverforget was one of the top trending hashtags, and according to social media analytics firm, Trendrr, tweets on the topic exceeded 3 million on Sunday alone....
by Pam Flores | Aug 30, 2011 | Community
As I helped my daughters prepare to go back to school, I couldn’t stop thinking about how different school is for my kids than it was for me. Even the preparation has changed so much! Items I bought for my girls that were not on my back-to-school shopping list when I...
