Advocate Identification

Tag Archives for: Advocate Identification

Listen Up!

A quick guide to social listening If you haven’t been exercising your right to fast forward through commercials lately, you might have noticed a few IBM ads on TV about social analytics and how it [...]


Brand Advocacy Marketing: Inquiring Minds Want to Know

Marketers are getting smarter when it comes to brand advocates. They realize that advocates can be a powerful word-of-mouth and amplification channel. They understand that advocates need to be [...]


The State of Brand Advocacy Marketing

Over the last few months, the ComBlu team has been immersed in an intensive research process. Our goal was to assess the current state and maturation level of brand advocacy, identify emerging trends [...]


Brand Advocacy Redux

A few years ago, engagement was the holy grail of marketing. Brands delivered interactive campaigns designed to stimulate action and interaction: Take a poll, share or upload a photo, join a [...]


Brand Advocates Are Hot Again [INFOGRAPHIC]

Part One: Who are advocates and why they matter. Brand advocates are hot and trending—again. Conversation about brand advocates and their business value is buzzing, because we have more collective [...]


Spring into community

  Cheers to spring. It means gardening, baseball, sunshine, barbeques and the promise of summer. It also means that ComBlu is busy gearing up for the 2012 State of Online Branded Communities [...]


Crossing the social chasm

Why don’t fad diets work? Experts say that when dieting, people become fixated on what they eat, how often and the corresponding loss of weight. Once that weight goal has been achieved and the [...]


It’s Just a Matter of Time

I’m one of those people who needs to have the latest and greatest right away. So, when Facebook introduced Timeline, its much-anticipated massive overhaul to user profiles (think curated digital [...]


Your taxonomy or mine?

A simplified approach to segmentation.   Our industry applies many labels to people based on known usage and behavioral patterns with social media. There are great thought leaders and researchers in [...]


Sneak Peak: 2011 Online Branded Communities Study

It’s Year 3 of our annual research on the State of Online Branded Communities – and we’re in the home stretch. So I thought this would be a good time to press pause and see where we are so [...]