Featured Article for CMI

5 Things to Consider Before Investing in Content Technology

CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation.

According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000.

A recent Forbes study reports that CMOs are overwhelmed by the amount of technology choices and confused by vendor claims that their platform can do it all. Before investing in more technology, they want to optimize what they already own.

Here are five things to consider before investing in the next bright, shiny object…

About the Author

Kathy Baughman is the founder and president of content strategy firm, ComBlu. Follow her on Twitter @ComBlu.