Steve Hershberger
ComBlu Principal and Co-Founder
“‘If you change the way you look at things, the things you look at change.’ This quote from Max Planck, the father of quantum physics, reminds me not to take anything for granted. When someone says something can’t be done, or must be done a certain way, it prompts me to ask, ‘Why?’ Looking at the familiar with an open mind removes barriers to creativity and stimulates innovation.”
Primary Responsibilities: Advocate identification and activation; understanding their motivations and measuring ROI
Experience and Expertise:
· More than 15 years experience in advocate and influencer marketing programs for such companies as Apple, Microsoft, Coca Cola, Merck Pharmaceuticals, BMW Motorcycles, Intel, Dell, Carpet One.
· Expertise in predictive modeling and the application of qualitative and quantitative data analysis to community design and ROI.
· Knowledge of best-of-breed community strategies and social media tactics and how to match right approach to specific programs.
What else can Steve do for you?
Transform a complex problem into an actionable plan that helps drive affinity for your product or service.