In the past I’ve covered how to go about selecting what social platform to use when rolling out a social strategy for your brand or product. However, if you are someone that is just dipping their toe in the water (or is on a limited marketing budget), one of the best ways to get going is to install and run a social networking software on your server. I’ve handpicked two of the best free platforms that you should be able to leverage out of the box or customize to your heart’s content.
WordPress launched as a free blogging platform but quickly became the world’s most popular CMS. In fact, over 60,000,000 sites currently run WordPress. By itself, WordPress isn’t a social platform (other than commenting), but when you add the Buddypress plugin your site is transformed into a social community. Here’s the breakdown of what it does great and where it’s lacking:
At its core, Drupal is a CMS but in the past two years the makers of Drupal have done an excellent job of adding more and more social elements to the base platform. With over 500,000+ sites running Drupal, it’s the second most popular CMS running today. Here’s a breakdown of the good and bad.
Now to answer the question that I am sure you are asking yourself. “Which one do you recommend?” My answer: “That depends.” If you’re looking to have a full CMS and don’t mind some administrative overhead then I would say jump on the Drupal bandwagon. If you’re looking to quickly customize a site and want to easily add and maintain content and widgets, then WordPress is your platform. Either way, you’ll end up with a solid platform. Best of all … You’ll own and maintain all of your data.
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