Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

Most Recent

The Muddy Waters of Influencer Marketing

Here’s my marketing discipline rule of thumb: you know it’s a trend when there are more platforms to support it than there are bodies on Jones Beach on a 90’ summer day. And, once there’s a [...]

Putting Some Thought into Your Thought Leadership Initiatives

Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the explosion of [...]

The Ever-changing World of Public Relations

Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last [...]

HOW TO BUILD AN EMPLOYEE INFLUENCER PROGRAM

You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some [...]

Does Your Content Strategy Reflect the Buyer’s Journey?

This post was originally written by ComBlu's Kathy Baughman and featured in FPS' newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content [...]

The CMO’s Guide to Personalization

When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the [...]