Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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The Ever-changing World of Public Relations

Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last [...]

HOW TO BUILD AN EMPLOYEE INFLUENCER PROGRAM

You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some [...]

Does Your Content Strategy Reflect the Buyer’s Journey?

This post was originally written by ComBlu's Kathy Baughman and featured in FPS' newsletter, Banking on Content. Kathy is the president and founder at ComBlu. ComBlu specializes in content [...]

The CMO’s Guide to Personalization

When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the [...]

Effortless Content Doesn’t Come Easy

Everyone has that one friend who is always so put together – and they make it look easy. In reality, that well turned-out friend works out faithfully at 5 am, after getting 8 hours of sleep, eating [...]

Pre-Personalization Is a Thing: Part Two

90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales [...]