Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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Cause and effect

  I had dinner last night with an economist formerly who is also a friend of mine and with whom I used to race bicycles.  Years ago, we were both track racers (riding in a velodrome with a [...]

Signs of the times

  It was 4 degrees at 5:45am this morning.  It was also dark. I slid and stumbled down the still snow covered driveway to locate my Wall Street Journal, the old-school paper kind.  Finding it [...]

The One Word You Need to Know to Grow is ‘Are’

Recently, I got a call from a friend of mine. He’s a pretty smart guy, but he began our call like this. “Hey, I may be an idiot because I don’t understand something that seems so mind-numbingly [...]

The YouTube Methodology

In the November 2007 issue of CRM magazine I recently read an article titled 'Have You Caught It?'  The premise of this article was that Viral Marketing is striking out...but viral isn't to [...]