Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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The CMO’s Guide to Personalization

When interviewing CMOs for a recent Forbes study, The Publish or Perish Report, one thing became clear: moving enterprise content strategy to one of individualized or personalized experiences was the [...]

Effortless Content Doesn’t Come Easy

Everyone has that one friend who is always so put together – and they make it look easy. In reality, that well turned-out friend works out faithfully at 5 am, after getting 8 hours of sleep, eating [...]

Pre-Personalization Is a Thing: Part Two

90% of the CMOs surveyed for the Forbes, Publish or Perish Report, believe that content is essential to drive growth, and 92% believe that personalized experiences will drive value, shorten sales [...]

Using New Influencers to “Break Through”

In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at [...]

How Content Marketing Is Changing How Associations Master their 3 ‘R’s

Over 100,000 associations in the U.S. today cover virtually every profession and industry but they face remarkably similar issues. We call them the 3 R’s. Regardless of their specific [...]

Customer Interrupted

When did the user experience get so bad? Digital disruption should not result in customer interruption. Why is there such a disconnect between content strategy and UX these days? If 70% of a [...]