Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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Social networks: No ‘Net’ new?

In a blog posted today by Spike Jones of Brains on Fire, titled Social networks are not what you think they are Spike shares some interesting facts that come out of a recent report conducted by [...]

M&M Post Script

I received a comment from Deb Eastman, the CMO of Satmetrix regarding my recent blog post.  Her comment is below: I want to clarify a misperception in your original post, M&Ms is absolutely NOT [...]

M&M. Faking customer engagement?

Ok, I love M&M’s.  Who doesn’t.  My two year old daughter really loves M&M’s.  To her, it’s a food group.  Me, if I was trapped on a desert island and could only take one candy, [...]

Form over function

Technorati Tags: apple,genius bar,advertising,marketing,customer service,CRM,social media,UGC,youtube,twitter,geico,geico insurance,comblu,marty [...]

Social Media Podcast

Recently, I was interviewed by Tom Searcy, the President of Hunt Big Sales.  Tom has spent nearly two decades in CRM, having run and sold a large CRM call center and software business. His recent [...]

5 Keys to Brand Strength

  I decided to do an experiment.  I emailed 50 business executives that know and respect.  I carefully weighed who to include.  The list took two days to assemble. The question was [...]