Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

Most Recent

Should social media rewrite business rules?

There is an interesting question.  First, you have to put a definition on what social media is. This might seem like a silly thing to do for some, but I imagine if you ask the CFO of any business [...]

Social networks: No ‘Net’ new?

In a blog posted today by Spike Jones of Brains on Fire, titled Social networks are not what you think they are Spike shares some interesting facts that come out of a recent report conducted by [...]

M&M Post Script

I received a comment from Deb Eastman, the CMO of Satmetrix regarding my recent blog post.  Her comment is below: I want to clarify a misperception in your original post, M&Ms is absolutely NOT [...]

M&M. Faking customer engagement?

Ok, I love M&M’s.  Who doesn’t.  My two year old daughter really loves M&M’s.  To her, it’s a food group.  Me, if I was trapped on a desert island and could only take one candy, [...]

Form over function

Technorati Tags: apple,genius bar,advertising,marketing,customer service,CRM,social media,UGC,youtube,twitter,geico,geico insurance,comblu,marty [...]

Social Media Podcast

Recently, I was interviewed by Tom Searcy, the President of Hunt Big Sales.  Tom has spent nearly two decades in CRM, having run and sold a large CRM call center and software business. His recent [...]