Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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Decession and Social Media

Recently saw an interview with Jack Welch on Morning Joe. He commented that we need a new word for these economic times…….a descriptor that lands us somewhere between “recession” and [...]

Community: Biz or marketing strategy?

I recently did something that was risky; okay maybe even stupid. I got into a debate with a new biz prospect while making a major presentation to win their community marketing business. I can see the [...]

Sacred Cows: USDA Prime

  I sat next to a guy recently on a flight who was reading two books at the same time.  One was ‘Outliers’ by Malcom Gladwell.  The other was ‘Groundswell’ by Charlene Li and Josh [...]

Turning innovation over to the people

Ever look at a menu that has gobs of things on it and you still can’t find something that is appealing?  Yep, happens all the time-at least it does to me. Why is this?  It’s because even [...]

Fuzzy Math

This is going to be a short and sweet blog post, so relax.  You’ll get through it in 30 seconds. Today Brand Week posted an article titled ‘45% of CMO’s See Agencies as a Time Suck’.  [...]

Should social media rewrite business rules?

There is an interesting question.  First, you have to put a definition on what social media is. This might seem like a silly thing to do for some, but I imagine if you ask the CFO of any business [...]