Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

Most Recent

Lots of Bricks; No Building

Last year, on AMC’s cult favorite, Mad Men, creative director, Don Draper, was talking about a pitch the agency was making for American Airlines. He basically summed up the effort as having “lots [...]

Do you know your customers as well as they know you?

I had a conversation recently that brought up this interesting question. Since I can’t stop thinking about it, here we go. Brands continue to take the plunge into the ocean of transparency and [...]

What’s in a promise?

I recall visiting a carnival when I was a kid, maybe 11 or 12.  Outside of the fun house was a carney who was barking into a microphone. “Take a visit you’ll never forget.  Walk through the [...]

The Right Advocate at the Right Time

Advocate identification entails more than scrubbing a customer database for demographic and transactional information. Quite often my team must defend the notion of the right advocate at the right [...]

Decession and Social Media

Recently saw an interview with Jack Welch on Morning Joe. He commented that we need a new word for these economic times…….a descriptor that lands us somewhere between “recession” and [...]

Community: Biz or marketing strategy?

I recently did something that was risky; okay maybe even stupid. I got into a debate with a new biz prospect while making a major presentation to win their community marketing business. I can see the [...]