Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

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Thought Leadership Maturity Model: Part Two

In Part One of this blog series, I introduced the concept of true thought leadership and the underlying maturity model that becomes the basis of a thought leadership roadmap. I referenced a [...]

Thought Leadership Maturity Model: Part One

Today, many organizations look at thought leadership as a way to differentiate its content. While seemingly a reasonable objective, in reality thought leadership is not a content strategy. It is a [...]

Reader’s Choice – Most Popular ComBlu Content of 2016

This list is based on the most viewed and shared blog posts and slideshows in 2016. What is notable is that many were not developed this year. Below is a myriad list of topics that seem to be on the [...]

CMO’s and CIO’s: Marketing needs Partnerships with IT

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing [...]

Press Pause: Getting Ready for Content Personalization

If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons [...]

The Secret to Success in Earned Media: Patience + Perseverance!

As someone that has been implementing earned media programs since before the Internet (wow am I aging myself), I have seen HUGE changes in the world of thought leadership and public relations. As [...]