Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

Most Recent

Putting Your B2B Buyers’ Journeys to Good Use

In modern marketing, journeys replace the traditional funnel as a more dynamic tool that provides insights into each member of a buying team. The funnel is too linear for today’s more active and [...]

Content Bingeing in a B2B world

Data is a natural by-product of today’s modern marketing techniques. Not only do our platforms generate a ton of information about the digital body language of customers and prospects, we can also [...]

Really Connecting on LinkedIn

Not long ago I heard the morning crew on my favorite wake up news channel – WGN in Chicago – bantering about how LinkedIn was rapidly becoming a viable dating site. I stopped what I was doing and [...]

DON’T CONFUSE CONTENT MARKETING AND THOUGHT LEADERSHIP

The tsunami of social platforms and networks for sharing content has greatly expanded the opportunity for “thought leaders” to spread their gospel. But has this proliferation of information [...]

Thought Leadership Maturity Model: Part Three

While creating the ComBlu Thought Leadership Maturity Model and Assessment Tool, we surveyed a handful of organizations that aspire to produce great thought leadership. This post shares some of the [...]

Thought Leadership Maturity Model: Part Two

In Part One of this blog series, I introduced the concept of true thought leadership and the underlying maturity model that becomes the basis of a thought leadership roadmap. I referenced a [...]