Lumenatti

Bright ideas, emerging thought and interesting concepts to spark conversation, drive strategy and stimulate new approaches.

Most Recent

CMO’s and CIO’s: Marketing needs Partnerships with IT

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  In most organizations, digital marketing grew up in a silo, separate from the rest of the marketing [...]

Press Pause: Getting Ready for Content Personalization

If content personalization was easy, everyone would already be doing it. In reality, most organizations do more talking about personalization than actually scaling the competency. Several reasons [...]

The Secret to Success in Earned Media: Patience + Perseverance!

As someone that has been implementing earned media programs since before the Internet (wow am I aging myself), I have seen HUGE changes in the world of thought leadership and public relations. As [...]

Back to Basics on Social Strategy

Social strategy matters because it drives discoverability and engagement with your content across the buyer’s decision journey – from awareness through post-purchase loyalty. That strategy [...]

The Muddy Waters of Influencer Marketing

Here’s my marketing discipline rule of thumb: you know it’s a trend when there are more platforms to support it than there are bodies on Jones Beach on a 90’ summer day. And, once there’s a [...]

Putting Some Thought into Your Thought Leadership Initiatives

Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the explosion of [...]