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“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many [...]

Five Marketing Takeaways From 2019

What big marketing trends of 2019 have come to fruition? Are chatbots taking over the internet? It sure seems like it. Who owns digital transformation? Survey says…IT. What is a marketer’s [...]

Lessons Learned: Apply a Customer-Centric Framework to Content Strategy

What does it mean to be customer-centric? It means an organization’s approach to business is designed to create a positive experience for the customer. Customer-centricity is a mindset, and you can [...]

Resolve to be customer-centric in 2019

For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak [...]

4 Trending B2B Marketing Strategies (Not Tactics) for 2019

This post was originally written by Mark Schmukler on the Marketing Insider Group blog. “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu [...]

Is Your CX Transformation a Culture-Obsessed Quantum Change or a Hologram?

This post was written by ComBlu partner Steven Keith, Founder of CX Pilots.  Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way [...]