Kindle’s Going Social

I love my Kindle. It’s a joy to download books while I’m stuck on the tarmac or sitting on the beach. As a road warrior, it’s wonderful anytime I can jettison poundage from my carry-on, and the Kindle helps me do that in spades. I can even email PDFs to my Kindle and review them from there.

Kindle just announced it is going social. In addition to new features, Kindle owners will be able to share book passages with friends on Facebook and Twitter. While this sounds fun and engaging, here’s my beef. I want to be able to share whole books with people. When I read a book, part of the pleasure is thinking about whom among my peeps would also love the book or who would learn something important. Passing along books is part of the community of readers. You never just hand a book to someone without telling them why you think they would like it. And later, you circle back and talk about the book; maybe even debate its various twists and turns. Sometimes people hate the book I thought they would love, or have dramatically different reactions to characters or plot. Talking about it becomes part of the DNA of the relationship.

When I purchase a “real” book, I own it and can share it as I please. There is no copyright infringement if I give the latest Baldacci to my mom. My quid pro quo when I pass a book along is that the recipient does the same when finished reading it. I love to think about the book’s journey, touching, entertaining and enlightening people as it travels from person to person.

Why don’t I own my Kindle books? Why can’t I pass them along to other Kindle owners? I have been a Kindle evangelist and either have influenced the purchase of many Kindles or given them as gifts. What do you think?

Kathy Baughman
Kathy Baughman

Kathy’s forte is enterprise content strategy, content marketing and thought leadership. Over the past 35 years, she has worked with both emerging brands and large enterprises in developing content and thought leadership strategies. Kathy has the ability to analyze a client’s current approach and offer unique, fresh perspective that leads to innovation and growth. She has written several research reports, white papers and eBooks including Content Supply ChainThe CMO’s Guide to PersonalizationThe Alchemy of Content andTaming the Content Vortex. Kathy is a key contributor to Forbes Publish or Perish Report.

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