Content Delivers Value to Associations

Earlier this week I announced that ComBlu had published a new eBook: Taming the Content Vortex.  The eBook was developed to help associations overcome some of the barriers to adopting a content strategy. While it has only been a few days, already the feedback on the eBook has been very positive. We are hearing from association content developers and even executive directors that content is important, but that it is difficult to get the Board and staff to rally behind content strategy.

But fear not! I’m here to help. For those of you in charge of coming up with the answer to: “Why should our association invest the time and energy in integrated content strategy?” I’ve got you covered. The simple truth is content is perhaps the best tool your organization has to deliver on the following success drivers:

Quality content will help you engage your members – and that’s really what your association is all about. Engaged members makes advancing your brand and public policy agendas easier and more effective.


Differentation: A solid content strategy will also position your association as the premier organization in your marketspace. Being seen as the best and not just one of many options will help you with member recruitment and retention.


brainstormLeadership: Everyone wants to be on the winning team with the brightest and best. Content strategy will help establish your association as the thought leader and solutions provider. This means more members attending conferences and increased sales of materials, tools and resources.


Brand Equity: Content strategy is also an effective way to increase your association’s brand recognition and value. This means all of your content, whether it’s from education or your D.C. office will be integrated, coordinated, and will speak with a strong and consistent voice.


Efficiency: Perhaps most surprising to association leaders is how content strategy can save you money and resources. Instead of constantly churning out content your team will be able to produce a smaller, more focused content collection that works smarter and more effectively. And content that is based on member needs and the association’s goals also drives revenue.

I’ve been in your shoes and know that getting started on a content strategy can seem overwhelming on top of everything else you have going on. That’s why we developed Taming the Content Vortex. Download your copy today and see how with just a little focus and effort you can have a big impact on your association’s content. And if you have any questions feel free to reach me at



Colleen Nolan
Colleen Nolan

Colleen is an advocate at heart who believes that with the right message and motivation anything is possible. A strategic campaign designer and communicator, she is skilled at defining and analyzing a desired result, and then developing the marketing and communications pathway to achieve success. Colleen quickly makes an intellectual and emotional connection with key audiences and uses these skills to craft communications programs that have strong resonance and dramatic impact.

Colleen has 20+ years experience in engagement, issue management, community building and mobilization.

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