ComBlu’s Second Content Marketing eBook Available Now!

As indicated by my colleagues Jenny and Kathy in previous posts, ComBlu’s latest eBook on Content Marketing is available now!

Titled The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points, the new eBook focuses on four key content marketing pain points that brands encounter when implementing a content strategy and executing content marketing programs.

The book was written as a companion piece to the firm’s 2011 Content Supply Chain eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals.

The Alchemy of Content takes the content marketing conversation to a new level and presents a method for attacking and taming each of the four major pain points. If you’re interested in reading about these topics in greater detail, you can download the book for free here.

AlchemyOfContent

Pam Flores
Pam Flores

Senior Consultant

Pam is adept at fostering relationships with respected thought leaders and influencers in myriad industries and disciplines. She is an expert in media and influencer engagement and specializes in designing and executing outreach programs that engage and activate influencers to deliver share of voice in ongoing conversations applicable to clients. Pam has 20-plus years of experience in social engagement, media and blogger relations, thought leadership, community building and copywriting.

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