ComBlu’s POV

Featured POV

Portfolio Image

COMBLU’S 2017 RESEARCH REPORT FOR LITHIUM TECHNOLOGIES.

Lithium commissioned ComBlu to investigate if brands are delivering a great social experience and optimizing consumer engagement.

Portfolio Image

Content Optimization Webinar

Highlights from the Forbes “Publish or Perish” Report.

Portfolio Image

Elevating the B2B Content Conversation

We have seen four recurring content strategy themes play out in different sized organizations. Learn about them in our new eBook.

Portfolio Image

ComBlu’s Research Report for Lithium Technologies

Examines how effectively 85 top brands are engaging consumers across their social ecosystems.

Portfolio Image

Ten Steps to Building a Brand Publishing Center of Excellence

Provides marketing execs a holistic methodology for organizing, optimizing, and systematizing enterprise-wide publishing processes.

Portfolio Image

Content Maturity Model

A maturity model that offers insight into the core competencies required at each phase of content marketing.

Portfolio Image

Community Vibrancy: Best Practices and Big Misses

Learn more about the hallmarks and best practices in the community.

Portfolio Image

The State of Online Branded Communities 2010

The Second Annual “State of Online Branded Communities” 2010

Portfolio Image

The Alchemy of Content

“A Formula for Overcoming Four Major Content Pain Points” offers a step-by-step process for overcoming four common content pain points.

Portfolio Image

The State of Online Branded Communities 2012

The Fourth Annual “State of Online Branded Communities” 2012

Portfolio Image

Content Along the B-to-B Decision Journey

Review the presentation about “Content Along the B-to-B Decision Journey.”
Speakers: ComBlu president Kathy Baughman and Microsoft’s Jamie Mann.

Portfolio Image

The State of Online Branded Communities 2011

The Third Annual “State of Online Branded Communities” 2011

Portfolio Image

Thought Leadership Maturity Model

The following model helps organizations assess current approach against best practices and requirements for each level.

Portfolio Image

Thought Leadership Is More Than Content

True thought leadership is more than differentiating content. Learn more now about how to grow a culture in which thought leadership thrives.

Portfolio Image

The CMO’s Guide to Personalization

This guide helps organizations just beginning their quest for content personalization.

Portfolio Image

Content Through the Eyes of the CMO

Insights from Forbes’ CMO Study with perspectives on content organization, creation sourcing, management, and distribution.

Portfolio Image

Content Innovation

Creating innovative content formats that stimulate understanding and resonate with multiple decision-makers turbo-charges content marketing successes. This presentation gives a framework for building a content roadmap that goes beyond the PDF.

Portfolio Image

Taming the Content Vortex

Content strategy organizes the out of control spinning and “more is better” cycle of the content vortex. It allows your association to press pause and determine the best places to invest your resources, time and energy.

Portfolio Image

Thought Leadership in a Digital World

Learn how the changing landscape has impacted how service firms and business-to-business entities should approach their thought leadership programs.

Portfolio Image

Infographic – Study Highlights 2012

Key study highlights on best practice adoption and top performing industries for 2012.

Portfolio Image

Mastering Your Content Supply Chain Webinar

Watch this on-demand video with Kathy Baughman and Ektron’s Erick Mott on what you can do to improve the performance of your content.

Portfolio Image

Power of Advocates Infographic

Learn about the incredible power your brand advocates can bring to your marketing programs.

Portfolio Image

Content Supply Chain

Content Supply Chain: A free eBook that tells brands how to treat your content like an asset, grow its equity and maximize content ROI.