ComBlu’s research report for Lithium Technologies.

Lithium commissioned ComBlu to investigate if brands are delivering a great social experience and optimizing consumer engagement.

  • Who’s doing it best?
  • What areas are most challenging?
  • Where should brands be focusing their attention?

Combining hard numbers with human analysis, the State of Social looks at eight industries and 85 Fortune 1000 companies to determine how strategic and effective brands are across their social ecosystems.

The results tell a surprising story.

  • 95% of brands’ social strategies are stuck in antiquated “broadcast” mode
  • Only 6% of brands are using storytelling effectively, with the remainder relying on “random” one-off posts
  • Less than 2% of brands consistently respond to their followers’ posts across social channels
  • Less than 40% of brands ever ask questions of their followers or engage with follower content

Where do you stack up against your competitors and industry?