To Build Buzz for Its Brands, Beam's All Talk - Advertising Age; August 27, 2007 ''In a seismic marketing shift, word-of-mouth is becoming the guiding credo at the $2.8 billion liquor giant as it pours all its energy into generating talk around its blue-chip brands including Jim Beam bourbon, Sauza tequila and Courvoisier cognac. And while Beam ...

A Gold-Plated VC's Billion-Dollar Secrets - Forbes.com; June 1, 2007 “…Many people think the word ''viral'' is interchangeable with ''word of mouth''--implying that the product or service is so good that people are compelled to talk it up with their friends. But there's more to it than that. Google and Amazon.com are both great Internet ...

Social Networking Goes Mobile with GotZapp - Social Computing Magazine; May 4, 2007 ''Now anyone with a profile on MySpace or Facebook can easily copy that profile directly into a GotZapp account,'' said Tim Loudermilk, company founder and chief software architect on the launch of GotZapp, a new mobile social networking platform….''Users can use ...