The airlines are a mess and have little incentive to change their awful, for the most part, behavior.  With load factors up, profits visible again and most of them behaving badly, why change?  How else will the public get more than 500 miles from home?  Not a lot of differentiation out there.     Except for ...

Nice term. I like it—Media Democracy.  It is the title of a new survey by the consulting firm, Deloitte.  The big news is that consumers have not abandoned print advertising even though web searches and word-of-mouth are increasingly popular.  And, of course, the results also show disparate media choice behavior patterns based on ...

Creative Promotions for the Apple iPhone Helps Spread the Word - Press Release 365; June 30, 2006 ''www.freeiphone.com has launched a spread the word campaign to help consumers win a free iphone. Customers can win by posting a contest entry and by telling their friend to view, vote and register... The ''Spread the Word'' contest is looking for ...

A Gold-Plated VC's Billion-Dollar Secrets - Forbes.com; June 1, 2007 “…Many people think the word ''viral'' is interchangeable with ''word of mouth''--implying that the product or service is so good that people are compelled to talk it up with their friends. But there's more to it than that. Google and Amazon.com are both great Internet ...

'Idol' Worship Wanes Although Still a Popular Show, the Talent Contest is Losing its Luster - Pittsburgh Post-Gazette; May 23, 2007 ''Jordin or Blake?... Will it be 17-year-old Jordin Sparks, the Glenda-the-Good bronzed bombshell from Glendale, Ariz., or 25-year-old Blake Lewis, the beatboxing-Maroon 5-ish-Jamiroqaui-ish spiky-haired hipster from ...

Word-of-Mouth in B2B - eMarketer; May 17, 2007 “C-level execs want to hear it in person…Word-of-mouth (WOM) gets executives to buy, according to the ''Driving Word of Mouth Advocacy Among Business Executives: The Experiential Marketing Connection'' report, conducted by the Keller Fay Group and sponsored by Jack Morton Worldwide…Half of those ...

Online Influencers: How The New Opinion Leaders Drive Buzz On The Web - InformationWeek; May 5, 2007 “Bloggers, discussion-board denizens, and social networkers are courted by marketers, who believe they build buzz that can make or break new products and Web sites. But there's growing controversy surrounding such efforts, and debate over just ...