Understanding how community members interact, capturing their feedback and turning it into action requires continuous monitoring and reporting. ComBlu provides a robust mix of community management services and tools that include:

• Providing tracking tools that allow us to understand:
  • how each member is interacting in the community
  • the popularity of various programs, tools, activities and events
  • the referral behavior of each community member
  • the buying behavior of each community member (as appropriate)
  • the popularity of both intrinsic and extrinsic rewards
• Fulfilling rewards program
• Analyzing feedback data and turning it into actionable recommendations to improve the infrastructure, the community tools, content and activities
• Using modeling tools to predict impact on sales, marketing efficiency and brand equity
• Building dashboards to report actual performance against predictions