by Cheryl Treleaven | Mar 27, 2014 | Community, Content, Thought Leadership
Ingredient branding is one of the core principles of B2B marketing for those companies whose products are a component of other products. It differentiates the product offerings and establishes how they are essential to other, more familiar products. According to...
by Pam Flores | Oct 15, 2013 | Thought Leadership
Having led numerous thought leadership and media relations campaigns, not to mention serving as the “Chief Press Release Writer” at ComBlu for more years than I care to share, I thought it appropriate to pass along a MarketingProfs article my colleague Cheryl shared...
by Cheryl Treleaven | Sep 10, 2013 | Content, Thought Leadership
Thanks to Michael Brenner of SAP for allowing us to re-post my guest column on his blog, B2B Marketing Insider, which appeared on September 3, 2013 Why is Content so Painful? Brands face multiple obstacles when organizing the content function. They must grapple with...
by Pam Flores | May 21, 2013 | Content, Thought Leadership
As indicated by my colleagues Jenny and Kathy in previous posts, ComBlu’s latest eBook on Content Marketing is available now! Titled The Alchemy of Content: A Formula for Overcoming 4 Major Content Pain Points, the new eBook focuses on four key content marketing pain...
by Cheryl Treleaven | Apr 22, 2013 | Content, Thought Leadership
In 2011, we published Content Supply Chain, an eBook that laid out a strategic framework for forecasting content needs, managing production and publication and measuring its impact on business goals. ComBlu has created a companion, Epic Content Strategy: A Formula for...
by Pam Flores | Apr 17, 2013 | Content, Thought Leadership
Thought Leadership Versus Content Marketing—One and the Same? Everywhere you turn today in our industry, people are talking about content marketing. Content initiatives have taken on a life of their own—with good reason—as brands are working to improve their content...