Thought Leadership

Putting Some Thought into Your Thought Leadership Initiatives

Over our 35 years of content marketing experience, we have helped hundreds of B2B brands put structure to their desire to be seen as ‘thought leaders’. Notwithstanding the explosion of [...]

 

The Ever-changing World of Public Relations

Here we are more than halfway through 2016 (how the heck did that happen?) and I have been thinking about how much the world of thought leadership and public relations has changed over the last [...]

 

HOW TO BUILD AN EMPLOYEE INFLUENCER PROGRAM

You’ve read the blogs, seen the studies, attended the conference sessions, met with your CMO and, yada yada yada; developing an employee influencer program is high on the To-Do list. You have some [...]

 

Using New Influencers to “Break Through”

In today’s ever-increasingly “social world”, how we define influencers has certainly changed. People in marketing and public relations used to primarily think of high-powered reporters at [...]

 

The Emergence of Thought Leadership as a Sales and Marketing Discipline

This post was originally written by Grant Butler and featured on the Brand Publishing Institute blog. The notion of establishing thought leadership has emerged as a top priority with sales and [...]

 

Communications Skills Training in the Digital Age

As the head media relations person at ComBlu, I am responsible for securing appropriate media interviews for a variety of clients looking to generate buzz and broaden awareness in their industry. [...]

 

Word of Mouth Does Not Work

While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and [...]

 

Media Relations: The Pitch Package

ComBlu has recently been working on a number of thought leadership engagements for clients in a variety of industries, including financial services, healthcare, insurance and banking. This is right [...]

 

Breaking Bad Social Media Habits

Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer [...]

 

The Word of the Day is: Agile

During a conversation last week with some clients and colleagues, we were talking about business benefits of a product – one of which was achieving “agility.”  It is a hot topic of [...]