Content

Is Your CX Transformation a Culture-Obsessed Quantum Change or a Hologram?

This post was written by ComBlu partner Steven Keith, Founder of CX Pilots.  Leaders of professional services firms who are tasked with implementing CX programs are often looking for the best way [...]

 

THE HITCHHIKER’S GUIDE TO A CONTENT JOURNEY 2: THE BUYING CENTER AT THE END OF THE UNIVERSE

This post has been republished on September 4, 2018. In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has [...]

 

admin By admin In Content Posted May 8, 2018

3 Ways to Forge a Successful Marketing Career Path

This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, SmarterCX. Along my marketing career path, I evolved from writing articles on a manual typewriter to [...]

 

THE HITCHHIKER’S GUIDE TO A CONTENT JOURNEY 2: THE BUYING CENTER AT THE END OF THE UNIVERSE

In the few years since I wrote the Hitchhiker’s Guide to a Content Journey, the gap between B2B vendor content and buyer preference has widened significantly. Contributing to this content chasm is [...]

 

Content in 2018 and Beyond

This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner.  One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: [...]

 

Ready for Machine Learning and Artificial Intelligence? 2018 is the Year of “Press Pause”

This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, Smarter CX. Machine learning and artificial intelligence will take over mundane tasks across the [...]

 

How to Create and Execute a Content Hub Strategy?

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Online competition is intense. Soon, great content is only going to make it to page 3 of Google. [...]

 

Avoid These 12 Potential Pitfalls in CX

This post was written by Steven Keith, Founder of CX Pilots.  As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing, e-Business, and [...]

 

INSIDE THE MIND OF B2B BUYERS: MY SUMMER READING LIST

This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to examine the state of B2B [...]

 

CUSTOMER EXPERIENCE – LESSONS FROM THE MOB

In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – [...]