Content

Content in 2018 and Beyond

This was originally published on kevinpnichols.com, by Kevin Nichols, a Big Content Alliance Partner.  One of my favorite LinkedIn influencers, Tom Goodwin, recently wrote in a LinkedIn post: [...]

 

Ready for Machine Learning and Artificial Intelligence? 2018 is the Year of “Press Pause”

This post was originally written by ComBlu's Kathy Baughman and featured on Oracle's blog, Smarter CX. Machine learning and artificial intelligence will take over mundane tasks across the [...]

 

How to Create and Execute a Content Hub Strategy?

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  Online competition is intense. Soon, great content is only going to make it to page 3 of Google. [...]

 

Avoid These 12 Potential Pitfalls in CX

This post was written by Steven Keith, Founder of CX Pilots.  As the discipline of Customer Experience glides firmly into the mainstream and nearly everyone across marketing, e-Business, and [...]

 

INSIDE THE MIND OF B2B BUYERS: MY SUMMER READING LIST

This summer I immersed myself into the drama and intrigue of the evolving B2B Buyer. I read several recent sizzling studies and papers from a variety of sources designed to examine the state of B2B [...]

 

CUSTOMER EXPERIENCE – LESSONS FROM THE MOB

In my professional life, I work with companies looking to create customer experiences that’ll help set them apart from the competition. In the process, we take a hard look at the touchpoints – [...]

 

WOMMA Talk 360

No spoiler alert needed: The major themes of WOMMA’s Talk360 Summit were trust and authenticity. Edelman’s most recent Trust Barometer uncovered that today’s consumers have lost faith with [...]

 

LEAD GEN KILLED THE DIGITAL STAR

Given the shift towards consumerization and customer-centric marketing, the state of today’s digital experience is anything but consumer friendly. When I say “Digital,” I am referring to the [...]

 

How Do You Manage Content Quality?

With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of [...]

 

Part 1: Getting started with content personalisation

This post was originally written by ComBlu's Kathy Baughman and featured on, Gather Content. ComBlu is a founding member of The Big Content Alliance (BCA), along with AvenueCX.  BCA was formed to [...]