LEAD GEN KILLED THE DIGITAL STAR

Given the shift towards consumerization and customer-centric marketing, the state of today’s digital experience is anything but consumer friendly. When I say “Digital,” I am referring to the customer touchpoints of web, apps, email, social, etc. The two areas which...

How Do You Manage Content Quality?

With the vastly increasing amount of content that brands must create daily, consistently producing high impact content is a huge challenge – particularly when content is created by many parts of the enterprise. Maintaining content quality standards, instituting...

Putting Your B2B Buyers’ Journeys to Good Use

In modern marketing, journeys replace the traditional funnel as a more dynamic tool that provides insights into each member of a buying team. The funnel is too linear for today’s more active and self-directed buying cycles. People do not move along the...

Content Bingeing in a B2B world

Data is a natural by-product of today’s modern marketing techniques. Not only do our platforms generate a ton of information about the digital body language of customers and prospects, we can also append additional data through third-party sources and by connecting...