Content

Breaking Bad Social Media Habits

Brands are doing some wonderful and cool things on social media these days – Oreo instantly comes to mind. Their YouTube channel alone has over 82 million views. In fact, according to eMarketer [...]

 

Platform Sprawl: Growing Issue for Brand Publishers

Content operations remain a hot button for marketers. One of the most vexing challenges facing CMOs today is platform proliferation which has led to technology overload and too many sources of data. [...]

 

Keep Your Content Marketing on Target

Conflicting goals for content marketing can create ineffective business results when audience needs do not come first. The pressure to produce new and relevant content can actually result in fewer [...]

 

Thought Leadership Content in the Financial Services Industry: What’s Trending?

Many firms in the highly commoditized financial services industry struggle with the same thing: how to build awareness and credibility for their expertise, and truly differentiate themselves from [...]

 

2015 Predictions: Hoverboards, Flying Cars and Online Communities

My favorite reads of 2015 have been around the technological advances depicted in Back to the Future II. I firmly believed that when I walked out of that movie theater in 1989 I would be riding a [...]

 

Visual Content Standouts

When I started to think about what content stood out for me in 2014, it was all about the visual.  I’m not alone.  Most people (65-85% according to Trend Reports) consider themselves ‘visual [...]

 

Three Interesting Things from WOMMA’s Summit

     The annual confab of the Word of Mouth Marketing Association (WOMMA) always provides some interesting tidbits from its array of expert speakers. Here are three of my favorite [...]

 

Content Journey—the Road Less Taken

Robert Frost has intrigued generations with his epic but brief poem about choosing your path in life. Let’s use his poetic insights as a corollary for creating a viable content journey for B2B [...]

 

Persona-based Marketing – Measure Twice and Cut Once

It is that magical time of year again that brings us all together. I am not referring to the joys of the holiday season, however. I am talking about the joys of strategic planning for next year! If [...]

 

Electing to Use Common Sense – One Voter’s Content Journey

Fall is all about long-standing football rivalries, hayrides and pumpkin patches, and the crunch of fallen leaves. And this year, the cool, crisp air was also filled with the sounds of midterm [...]