Content

Social Business Strategy – The Law of the Squeezing Social Media Networks

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  What happened in 2014 in the field of digital marketing can best be compared with the Law of [...]

 

Influencers are King

Last week I noticed a great new infographic on influencer marketing from the team over at TheShelf. Among the collection of cool graphics and numbers, one really caught my eye: 65% of brands now [...]

 

What’s a Satisfied Customer Worth to the Bottom Line?

Customer satisfaction, enhanced customer experience, customer relationship management – whatever name you give it, the concept has been the central focus of successful businesses for many years. An [...]

 

Disruption Coming For Live Broadcast Events?

Disruptive business models and the sharing economy have already changed how we buy, sell and pay for goods and services, travel across cities, plan and book vacations, and consume all forms of [...]

 

Culture Shock: Reorganizing your Marketing Department

If you are in the process of reorganizing your marketing department or a specific function/division within it (e.g. Content or Digital) understand that there isn't a one size fits all approach. But, [...]

 

Girl Power

With International Women’s Day just behind us, it seems like a good time to take a look at some of the best women-empowering social campaigns.  I was particularly drawn to those with real staying [...]

 

Publish or Perish?

For anyone working to advance their career in academics, the maxim of ‘publish or perish’ is deadly accurate. Moving up the department ladder to tenured status requires producing a steady stream [...]

 

Public Relations Trends in an Evolving Market

Our Lumenatti authors post a lot about content, content marketing, social media, thought leadership and community.  To showcase another area of our expertise that harkens back to our roots, I [...]

 

It’s Mobilization Time

To say that mobile advertising’s growth is meteoric is to have what my brother calls a “keen grasp of the obvious.” U.S. users are now spending the majority of their time consuming digital [...]

 

Content: The Bridge for Uniting Sales and Marketing

The “war” between sales and marketing is legendary inside many organizations. Sales thinks marketing provides little value and marketing thinks sales is uncooperative and places the blame for [...]