Keep the Marketing Wheels Turning

Keep the Marketing Wheels Turning

Amidst the hundreds of communications on Covid-19 hitting my inbox and newsfeeds, I’m most interested in those that offer practical advice on how we best manage through this crisis and emerge healthy as individuals, communities and businesses.  One such piece recently...
Resolve to be customer-centric in 2019

Resolve to be customer-centric in 2019

For years, companies have embraced conceptually the need for customer-centricity. A key, but tricky marketing trend in B2B is applying that concept to content strategy. ComBlu is often asked to speak about this topic and the value that this approach brings (in fact,...