“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever. And yet, that’s exactly what we deliver at times. Why? Could be too little time to fill too many [...]
This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.
The digital evolution has changed how organizations conduct business. There’s a lot of change [...]
The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing Success Will Be [...]
This blog was co-created with my colleague, Cheryl Treleaven.
We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the [...]
This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio and Baughman, [...]
Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing [...]
While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and [...]
Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and [...]
This post was originally written by Stephen Diorio on the Forbes Insights blog.
The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers [...]
Creating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing [...]
