Content

What are New Tasks of Salespeople in the Digital World?

This post was originally written by Tom De Baere on his blog, B2B Marketing Experiences.  The digital evolution has changed how organizations conduct business. There’s a lot of change [...]

 

You’re Being Assigned to the New Content Marketing Team. Now What?

The good news is you’re going to be at the forefront of marketing. The bad news is it is getting harder to perform to expectations. So says the author of Why Content Marketing Success Will Be [...]

 

Four Social Engagement Resolutions for B2B Marketers

This blog was co-created with my colleague, Cheryl Treleaven. We are of the minds that the following quote speaks volumes, “We don’t have a choice on whether we do social media; the [...]

 

Rishi Dave, CMO Of D&B: Leading The Evolution Of Marketing Content Operations

This post was originally written by Stephen Diorio on the Forbes Insights blog. Interview was conducted by ComBlu president and study co-author, Kathy Baughman and Diorio. Diorio and Baughman, [...]

 

Influencers Are a Thing………A Big Thing

Influencer marketing has been around for a long time. Appropriately enough, its influence as a discipline is growing. According to SheSpeaks, 70% of brands will increase their influencer marketing [...]

 

Word of Mouth Does Not Work

While WOM is a top driver and the most trusted form of discovery, according to Nate Elliott of Forrester, word of mouth marketing (WOMM) is still an immature discipline. Too many brands “post and [...]

 

Content Through the Eyes of the CMO

Brand Publishing – defined as the production, management, distribution, and optimization of marketing and sales content at scale – has become essential to the future growth of every business and [...]

 

It Takes Marketing Leadership to Drive Sales Transformation

This post was originally written by Stephen Diorio on the Forbes Insights blog. The sales profession is going through a transformation. Social, mobile, and digital media are helping buyers [...]

 

Needle in a Haystack

Creating a roadmap for an integrated enterprise-wide content marketing initiative is job number one for Chief Marketing Officers and their senior leadership team. To be successful, marketing [...]

 

Boldly Going in B2B Sales: Less Kirk, More Spock

This post was originally written by Bob Apollo on the blog, Customer Think. The traditional profile of a successful sales person isn’t a million miles away from the personality of Captain James [...]